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职位描述
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RESPONSIBILITY LEVEL This role is mainly focus on CRM improvement project for Asia Pacific region. The candidate is expected to own the project and deliver the SOW defined by APAC marketing management team within 6 months. The candidate need to have high level of ownership to ensure project on-time delivery. EXTERNAL RELATIONSHIPS Coordination with marketing vendors INTERANAL RELATIONSHIPS Regular project status review with project sponsors and key stakeholders Regular communication with country marketers Cooperation with sales operation and IT team PRINCIPLE DUTIES - improve CRM data / system to establish one single customer database with clear customer segmentation and visibility of customer engagement history - support additional CRM initiatives that address business strategy and driving consumer loyalty e.g. loyalty survey, detractor hot alert management, etc. - manage right tools and infrastructure to enable smooth execution of campaign management process - drive usage of the database tools and work with country marketers to deliver training and build CRM knowledge in the region - identify areas that require deep analysis and facilitate implementation with regional team - propose new digital platforms for customer engagement and progressive profiling COMPETENCIES REQUIRED - Fluent in English communication both oral and written - Data acumen and strong analytical skills - Good interpersonal and communication skills - Experience with CRM is a plus REQUIREMENTS - Full-time dedicated in the project minimum 6 months - University degree and above, preferably in Marketing or Analytics - Self-motivated and fosters company vision
工作地点
上海 上海 收起地图@2008-2023 大街网 京ICP备09028813号-1 人才服务许可证:1101052019005号 电子营业执照 京公网安备 11010802034037号 京ICP证090373号
北京大杰致远信息技术有限公司 公司地址:北京市海淀区成府路28号优盛大厦D座18层1801 联系邮箱:service@dajie.com 联系电话:4006371088(工作时间)